Audio Recording: Analog Recording versus Digital Recording

By | Audio Recording, Blog | No Comments

For this week’s blog, let’s talk a little bit about analog recording versus digital recording. This will be a 2-part blog. I say a “little bit”, due to it’s vast depth and points to understand and consider when discussing this subject. I will cover analog recording versus digital recording in a seminar one day in much more detail.

There are pros and cons to both types of recording, however when all things are considered, the advantages of digital recording outweigh analog. Cost, maintenance, foot print of space so on. One of the most important advantages of digital recording Is the “UNDO” feature.

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Why Videos Should be an Integral Component of Your Online Marketing Plans

By | Blog, Marketing Services, Online Marketing, Video Production | No Comments

Why should your business produce online video content? Here’s an impressive list of statistics about online video by tmgcustommedia.com:

Watching a minute of video is the equivalent of reading 1.8 million words according to Dr. James McQuivey of Forrester Research
According to a comScore study, released in February 2011, 82.5% of the U.S. Internet audience viewed a video online.
Viewers watched 75% more videos online in December 2010 than December 2008.
In a 2010 report from Cisco, 30% of Internet traffic is currently video. By 2013, 90% of Internet traffic will be video.
YouTube holds about 40% of the online video audience each month.
According to Internet Retailer, an April 2010 report stated that consumers who watch product videos are 85% more likely to buy products compared to those who do not watch.
55% of online retailers used video on product pages in 2009 but this technique increased to 73% of retailers in 2010.
By 2014, 3D and HD Internet video will include 46% of Internet video traffic.
In the same time frame, online video ad spending will swell from $1.97 billion to $5.71 billion.
The length of the average video was 5.1 minutes in February 2011.
The average online video ad was 24 seconds.
Video ads accounted for 12.4% of all videos viewed and 1.2% of all minutes spent watching video online.
Top video ad networks potentially reach the following proportions of the total U.S. population: Google Display Network at 46.7%, Tremor Media at 46.3% and BrightRoll Video Network at 37.3%.
In February 2011 there were 3.8 million video ads, which averages about 30.2 ads per viewer and reached 42% of the total U.S. population.
U.S. online video consumers watched 4.3 hours worth of video on average in the month of June 2010.

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Tips for Blog Writing and Blog-Based Websites for Small Business

By | Blog, Marketing Services | No Comments

With the huge success of blog-based websites like WordPress and Joomla (i.e., Content Management Systems), many small business owners looking to upgrade their outdated websites are being told to start a blog-based website platform. To help small business owners understand the essential importance of blogs, we put together an easy to follow summary to answer the typical questions we hear from small businesses: Why Should I Blog? What should I Blog about?

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Overview of Tahoe Production House’s Video Production Capabilities

By | Blog, Video Production | No Comments

Video production has changed considerably in the last ten years. To shoot “High Definition” video, in the early years of this century, you needed a camera more expensive than two cars, and an editing system that was equal in value to a small two bedroom home.

Got a smart phone? Own a computer? You are now a video production company. Most recent phones can shoot HD video, and your home computer is already installed with video editing software on PCs and Macs.

Tahoe Production House, in South Lake Tahoe, differs from “your” video production company in the level of quality we deliver our Clients. Quality means: the use of professional equipment and 30 years of experience shooting and editing video.

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Introducing Audio Engineer Wayne Carlson

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This is Wayne Carlson and I’m so proud and excited to be with Tahoe Production House. This will be my first blog of many to come. First off, you can read a bit about my professional background in my bio.

As a professional audio engineer, I’ve had innumerable experiences that have gotten me to where I am at today.

I’ve been involved in audio recording and live sound since the 70s. Since then, I’ve also been a member of the Audio Engineering Society (AES) which has given me more audio knowledge than you can imagine. From the seminars and classes to speaking with the “top” audio engineers in the world…is more schooling then you can possibly pay for.

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