Tahoe Production House launched a “teaser” website for South Lake Tahoe’s new brewery: Cold Water Brewery & Grill.
The website design and launch last week is what we are a referring to as a teaser website as Cold Water Brewery & Grill is not set to open until the end of September. Cold Water asked Tahoe Production House to simply put up a landing page on their domain www.tahoecoldwaterbrewery.com as a placeholder until the full blown website was developed and launched when the brewery actually opens. We took the opportunity to discuss the drawbacks of a simple landing page: most importantly, that landing pages don’t offer an opportunity to tell the “story” of a coming new business. As an alternative to a traditional (and boring!) landing page, we discussed exploring the use of a scrolling single-page website design that would enable us to tell an engaging visual story about Cold Water Brewery & Grill.
Single page (or one page) website designs started to become very popular in 2013 and have become the norm in contemporary web design in 2014. Single page web designs seem to work best when the content is heavy on photography (or video), simple messaging and use of textures to drive the design. For big brands & companies they have been used extensively to announce new product launches.
In the case of Cold Water Brewery & Grill, the core inspiration for the beer is Tahoe’s famous cold and pure alpine water and the relationship locals & visitors have to the water of Lake Tahoe… whether it is recreating on the lake or simply being mesmerized by the ever present lake vistas wherever you are in the Basin. We approached the single-page website design for Cold Water with the intent of underscoring Lake Tahoe and the surrounding mountain environment and its influence on the beer and food and, ultimately, the spirit of what Cold Water Brewery & Grill intends to deliver its guests at the new brewery.
We built this website on a WordPress premium theme and completely customized it to our needs and design goals. The single page website will be used to as the foundation for rolling out the full blown, multi-page website this fall. One great feature of this website is that, although it is a single page scrolling design, visitors to the site have the ability to click the menu items at the top of the web page in order to jump to the section they would like to view (ie, Our Spirit, Hand Crafted Food & Beer, Photo Updates, Cold Water Newsletter).
About Cold Water Brewery & Grill:
Cold Water Brewery & Grill will be opening in South Lake Tahoe in late September 2014. It will be the South Shore’s only “all grain” brewery and featuring hand crafted California comfort food. When the brewery is up to speed, Cold Water will have 7-12 of their own beers rotating on tap, while featuring a variety of host handles creating Tahoe’s most unique tap system.
Here are some screenshots of the individual sections of the scrolling website design: