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Why is Social Media Important for Small Businesses?

By September 2, 2016Blog, Marketing,

When thinking about social media for your business, it helps to take a look at what other businesses in your industry are doing.  Taking advice or copying what you know works whether its gaining more followers or increasing engagement, businesses are always finding something new to create success and growth.  At Tahoe Production House, we continuously work with our varied clientele on what works best for them in the social realm.  We are constantly explaining why social media is some important as well, so here are the top three things you should know:

1.  You can Learn about your Customers and Connect with them by establishing your Business as an Industry Expert
The benefit of social media is that, getting to know your customers is easier then ever.  You can talk with them, interact, and even look at analytics to understand who is following you, and see their behaviors.  This allows you to target your audience and advertise to them.  You can also use social media to connect with other people in your industry, as well as be the go to source for your brand or industry.

2.  You can Reach a New Audience that you could not Before and its Affordable
Social Medias like Twitter allow you to seek out a new audience and find new followers that maybe would have never found you before by using hashtags and trending topics.  This allows you to advertise to new people that maybe would have never seen your brand.  The best part is that this is incredibly affordable…if you have internet and a device that can connect to social media, you can participate.  You can do a lot with a little budget and getting started is relatively easy!
3.  You can Improve Customer Service and can Generate Leads
Because social media happens in real time, it can give you access to your customers instantly.  This is invaluable because now you can respond to 5+ star reviews or negative feedback in a timely manner.  If you invest time in your social media relationships, often this can convert to a sale down the road.

Now you know why social media is so important for your business.  Tahoe Production House offers social media management services, check them out here!