Tahoe Production House recently wrapped production on producing “Athletes for the Earth” PSA’s for Earth Day Network. We shot on location at Squaw Valley USA Lake Tahoe with Elena Height and at Copper Mountain Colorado with Amy Purdy. We had a full crew for each shoot, and shot beautiful 4K footage for the spot. We worked closely with the athletes for their interviews and voice overs for each spot.
Elena Hight (born August 17, 1989 in Kauai is an American Olympic snowboarder. She is a two-time Olympian, has medaled at four Winter X Games, and was the 2012 US Open Champion. She’s sponsored by: Volcom, GoPro, Smith Optics, Toyota, Nixon, Spring, B4BC, Sweat cosmetics, and Women’s Sports Foundation.
Amelia “Amy” Purdy is an American actress, model, world-class snowboarder and 2014 Paralympic bronze medalist, co-founder of Adaptive Action Sports, professional motivational speaker, clothing designer and author. 
Production went very smooth and both Athletes really shined through as ambassadors for our Earth. The spots below premiered in front of 200,000 people and live streamed online on Earth Day, April 22 2017. Take a look at the spots below and give them a share and a like!
Earth Day 2017’s Campaign is Environmental & Climate Literacy
Education is the foundation for progress. We need to build a global citizenry fluent in the concepts of climate change and aware of its unprecedented threat to our planet. We need to empower everyone with the knowledge to inspire action in defense of environmental protection.
Environmental and climate literacy is the engine not only for creating green voters and advancing environmental and climate laws and policies but also for accelerating green technologies and jobs.
This Earth Day, gather with your community for an Environmental & Climate Literacy Teach-In or another project focused on education. We are launching Earth Day and Teach-In toolkits that will lay out the steps for holding a successful event. Register your event with us and we will support you with promotion and advice.
Amy Purdy has lived an incredible life. She grew up with the love of Nature, health wellness and travel. She was also a passionate snowboarder. At 19, her life took a detour. After experiencing flu-like symptoms, Amy was rushed to the hospital in a state of septic shock. When she entered into the hospital she was given less than a 2% chance of survival, put on life support and placed into a coma.
After multiple blood transfusions, and the removal of her ruptured spleen, doctors diagnosed Amy with Meningococcal Meningitis, a vaccine preventable bacterial infection. Due to the lack of circulation she had suffered, doctors had to amputate her legs below the knee. She later received a donated kidney from her father a week before her 21st birthday.
After going through this life-altering experience, Amy challenged herself to move on with her life and attain goals that even those who have both legs struggle to achieve.She is one of the top ranked adaptive snowboarders in the world,the 2014 Sochi Paralympic bronze medalist and is currently the only double-leg amputee competing in snowboarding at the world-class level.
Amy’s creativity, positive outlook and her never-give-up attitude have opened doors to many other opportunities, including being featured in a Madonna music video, a lead actress role in an award-winning independent film and multiple creative modeling projects including a photo shoot with musician and artist Nikki Sixx where her legs were custom made from steel to look like ice picks.
Amy has evolved into a powerful inspirational and motivational speaker who has been seen by millions of people and invited to share her story to audiences around the world. Amy’s TED x Orange Coast talk, “Living Beyond Limits” is the number one recommended video by TED x OC to incoming TED speakers formulating their own presentations.
Amy’s story and images have been featured in numerous national and international publications, and in 2012 she and her longtime boyfriend, Daniel Gale, raced around the world on CBS’s The Amazing Race.
In May of 2013, Amy was named by the International Olympic Committee as one of the top 15 most marketable para-athletes in the world.
Although Amy has numerous accomplishments, she is most proud of co-founding Adaptive Action Sports with her husband Daniel Gale. Created in 2005, AAS is a non-profit organization that helps those with permanent disabilities get involved in action sports. AAS has partnered with ESPN and runs “adaptive” action sport competitions at the summer and winter ESPN X Games. These events were instrumental in getting adaptive snowboarding added to the 2014 Paralympic Games.
In the spring of 2014, Amy inspired millions of fans with her stunning performances on ABC’s Dancing With The Stars, eventually becoming the show’s runner-up.
Amy has launched a line of clothing partnership with Element Eden The Amy Purdy Collection” and recently completed her first book New York Times Best Seller “On My Own Two Feet”
Amy also recently shared her remarkable story alongside Oprah Winfrey, as part of Oprah’s The Life You Want Tour. Where she toured with Oprah sharing the stage through cities across America.
Amy was also featured in a Superbowl Commercial for her partner Toyota which aired just after kickoff. The commercial fettered Amy Running, Dancing, Snowboarding, modeling and speaking all to the voice of the great Mohammad Ali and his ” How Great I am” speech.
Born on Kauai and raised in Lake Tahoe, California, Elena Hight is one of professional snowboarding’s shining stars. At 13-years-old, Elena became the first female to land a 900 in competition; and in 2013, she became the first snowboarder, male or female, to land a double backside alley-oop rodeo at the Winter X Games Superpipe finals in Aspen, Colorado. Now at 24-years-old, she’s already a two-time Olympian and quickly asserted herself as one of the most recognized females in the sport. In addition to snowboarding, Elena’s passion for running, yoga, surfing and cooking balance her love for living an active, healthy life. Elena’s personality is often described as the “All-American” girl next door with an incredible athletic talent.
- Two-time Olympian
- X Games Gold Medalist
- Four-time X Games Medalist
- Burton US Open Gold Medalist
- First female to land a frontside 900 in competition at 13 years old
- First snowboarder to land a double backside alley-oop rodeo in a halfpipe
contest at the 2013 Winter X Games - Featured in the 2013 ESPN Magazine Body Issue
- Oxygen Magazine’s February 2014 Cover Girl
Move to the beat of your heart. What is it that makes your heart beat, makes you feel truly alive? The smallest bite of something decadent, pushing yourself beyond your perceived limits, or finding silence amongst the chaos? Heart is a compilation of the things, people, ideas, and creations that brighten my days, encourage me, help me step up to any challenge, and enrich my life. In sharing heart my only intention is that something that has helped me on my journey could help another heart shine.
