Social media marketing is a powerful way for businesses to reach potential customers. Many of your customers are already on social media, and if your not on social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! If done very well, this can bring success to your business in the form of customer loyalty, as well as the ability to speak directly to your audience, and can potentially drive leads and sales.
What is Social Media Marketing anyway?
Social Media Marketing is a form of online marketing that involves creating and sharing content on Social Media Channels in order to achieve your marketing and branding goals. Social Media Marketing includes posting text, images, videos, and other content that drives engagement, as well as paid advertising.
Below are a few tips to help get you started;
Start with a Plan
Before you begin creating social media marketing campaigns, consider your goals. If you start without a social strategy in mind, you might get overwhelmed and maybe lost and end up spending more time then its worth. Here are some great questions to ask yourself to help you define your goals:
- What are you hoping to achieve through social media marketing?
- Who is your target audience?
- Where would your target audience hang out and how would they use social media?
- What message do you want to send to your audience with social media marketing?
The type of business you are should influence your decision of where you spend your time on social media. For instance, if your an e commerce or realtor, being highly visual can get a lot of value from a presence on Instagram or Pinterest. A business-to-business or marketing company might find more of there audience on Twitter or Linkedin.
How Social Media Marketing Can Help You Meet Your Marketing Goals
Social media marketing can help with a number of goals, such as:
- Increasing website traffic
- Building conversions
- Raising brand awareness
- Creating a brand identity and positive brand association
- Improving communication and interaction with key audiences
The bigger and more engaged your audience is on your chosen social media channels, the more success you will have.
You already know that good content is going to drive engagement with your brand and sales for your product or services. If you need help getting started on your content, we can help. Take a look at our packages available online to help you come up with content ideas or get organized. We can also just do the hard part for you, and help out with the blog writing!
As a business that is on social media, you should be creating, posting, and tracking video for online advertising. This is essential in today’s business landscape. At Tahoe Production House, we can help get your message online and visible where people can see it. Our goal is to increase your visibility online by creating engaging and catchy video using motion graphics, text, and music.
How do we do it?
With your advertising – Your product / service advertising needs to be where your people will find it, click it and then buy it. We start with your message. What do you need to say? Who do you need to say it to? What is the budget? (ROI is important. Tracking and valuable data are attached to marketing and sales content.)
In content marketing – This is the story that connects one campaign to the next so people remember you. Content marketing uses a story to connect the dots and lead the way. Online marketing content is fully trackable. When done right – the formula should be POST, TRACK, ANALYZE, REPEAT.
And with Branding – This is the story that drives the connection, the big why that gives reason and done properly makes your company remarkable. Then, we find the best platform for your business whether its Facebook, Instagram, Twitter, Linkedin, YouTube, etc.
Where and When to Start?
Does social media for your business end up getting put on the back burner? Do you feel like you are trying with social media but feeling like it’s a wast of time because you aren’t seeing any return?
We know that when you have a business, social media and marketing can feel overwhelming. As a business owner you have so many priorities in day to day operations to keep your business moving.
Most likely you didn’t start your business because you wanted to do marketing, but you know that it will help you get to more of what your really want to do. More customers means more business and growing the business to the next level.