Tahoe Production House produced a full :60 sec, :30 sec, and :15 sec social media commercial for the Nevada Primary Care Association “Preventative Maintenance” Campaign. We decided to animate the spot and used a car as a character to tell our story. This kept the spot fun and whimsy while talking about a serious subject, especially in the time of COVID-19. The spots will be run regionally on television as well as live on their website and run as social media / youtube ads.
Nevada Primary Care Association (formerly Great Basin Primary Care Association) (NVPCA) is the federally designated Primary Care Association for the State of Nevada. NVPCA is dedicated to assisting health centers and other community health providers with the implementation of solid business practices and community-responsive programs in an effort to improve service delivery effectiveness and efficiency. Our work is based on maximizing resources, developing a strong intersection between medical care and public health at the community level, and using sound business sense in developing the capacity to serve those who do not have access to mainstream health care.