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Alpen Sierra Coffee – 2020 Interactive Sales Slick & Rack Card Graphic Design

By December 22, 2020March 15th, 2021Design, Graphic Design

Tahoe Production House just finished a great project with one of our favorite clients, Alpen Sierra Coffee.  Christian, owner/operator, reached out to TPH for something fresh for a marketing effort. 

With some new partnerships evolving for the company in some upscale locations, he wanted something really nice to share with the consumers drinking his coffee, he didn’t want to print any new material, and wanted something that could easily be updated with an ever changing landscape of business.

TPH recommended a Interactive Sales Slick in the forms of an .epub file that could be hosted on his website and connected via QR Code and BitLink for tracking.  Christian loved the idea, and concept work began.

We started with the color palate, shapes and textures used on the current website to fully immerse the brand into our design.  From there we pulled the most important information and story into our interactive design.

Take a look at some finished screen grabs of the final design below:

After we created the Sales Slick, Christian wanted a way to share this great marketing piece with the public, so we created a Rack Card that features a QR Code that goes straight to his website and the Sales Slick.  Take a look at the design below;

We absolutely loved this project, and hope to work more with Alpen Sierra Coffee in the future.  Looking for a unique design of your own?  Reach out!



In the spring of 1988, while on a rainy day trek in the Rohrmoos, near Schladming, Austria, founder and Master Roaster, Christian Waskiewicz, was inspired with the vision to create Alpen Sierra Coffee Company in Lake Tahoe. Having spent much of his life living, skiing, and trekking in the Alps of Europe and the Sierra Nevada of California, Christian’s appreciation for mountain recreation, honest living, hard work, and a strong sense of community have become the foundation of Alpen Sierra.

Serving its first cup of coffee in a historic log cabin on the South Shore of Lake Tahoe in 1991, Alpen Sierra has since grown to become recognized and celebrated as a premier craft roaster of specialty sustainable coffee in the Sierra Nevada. Whether at home, on the trail, or with one of our fine foodservice partners—every day, locals and visitors alike enrich their day and create memories with our Mountain Roasted® Coffee.

austrian village alpen sierra coffee inspiration

Today, Christian works tirelessly to ensure Alpen Sierra tips its hat to the explorer in all of us with premium craft coffee designed to fuel mountain adventures, warm weathered hands, and sip under big, blue skies. Whether it’s one of our bespoke signature blends, a sweet light roast, or a nutty dark roast—we always formulate and roast with you and yours in mind. We travel to origin, dig in the dirt, and burn the midnight oil to ensure we’re bringing you our best, in every single cup. As Alpen Sierra’s Master Roaster, Christian’s mission remains the same now as it was three decades ago when he first envisioned bringing handcrafted coffee to Lake Tahoe: to fuel the explorations we love, support the communities we live in and source our coffees from, as well as protect this planet we’re fortunate to call home.


From source to sip, the Alpen Sierra team is committed to sustainability, ethical practices, and giving back every step of the way. From ensuring our farmers and their communities have access to clean water, education, and medical services—to using our proceeds to support Lake Tahoe non-profit initiatives—everything we do at Alpen Sierra is done with the health of our local and global community in mind.
South America sourced coffee
partnering with small coffee farm
Partnering with small growers in South America
alpen sierra visiting mountainside coffee farms

Alpen Sierra was an early adopter of green technologies and was one of the very first roasters in Northern California to become Certified Organic—a classification we have verified annually. We also hold certifications from Fair Trade USA, The Rainforest Alliance, and the Café Femenino Program. Above all, we choose to source only premium, sustainably-produced coffees from small growers and farms that empower women and their communities—even if it means a smaller profit margin for us.

We’re proud to use our proceeds to support organizations like the Tahoe Fund, the Tahoe Area Mountain Bike Association (TAMBA), and the Sierra Avalanche Center—but our giving goes far beyond our own home. We sponsored the building of an early learning center in Peru and provided complete funding for a library in Nahuala, Guatemala. From local charitable work to philanthropic global initiatives, it’s our goal to serve up coffee that does good and tastes good. It’s that simple.