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CFESA – Commercial Food Equipment Service Association – Video Production – 2021

By October 23, 2021Blog

Tahoe Production House was contacted by the CFESA to help create a couple of fun videos for their upcoming Annual meeting in October of 2021.

They wanted to create a fun promo video that captured their teams character and showed their humor.  We shot at the beautiful Landing Resort on the Lake.  We had four scenes to capture – the first on the street, then to the bar, then to the roof and finally to the pool.  We had quiet the team of people working hard to make it all come together.  Take a look below at the final product:

Next we helped create a Thank You video to play at the end of their event to thank all of their members for their participation at the event.  We love how it came out —


In 1963, the Commercial Food Equipment Service Agencies of America (CFESA) was headquartered in Detroit, Michigan. The first meeting of CFESA’s Board of Directors was held on May 18, 1963, at the Tides Inn Motel, Chicago, Illinois. The association accepted William Eichenauer and Pete Di Pirro as the first new members and designated them as charter members along with incorporator status. The incorporators were: Philip Schoenberger, President; Jackson Hudgins, First Vice President; Elmer Schultz, Second Vice President; Ruth Lippert, Secretary; Spark Dixon, Treasurer; Peter Di Pirro, Vice President of Region 1; Otto McComb, Vice President of Region 2; Norman Blake, Vice President of Region 3; Michael Brino, Vice President of Region 4; Denton Lintz; along with other incorporators John Shea, Rudolph Dauber and Benjamin Hibbel. The meetings were held on a quarterly basis. The association set the initial dues structure at $100.00 per member and by the end of 1963 CFESA had 22 members.

CFESA’s very first members were: Ruth Lippert, Lippert Electric Company; Otto McComb, Mid-West Appliance Service; Jack Hudgins, Old Dominion Services; Elmer Schultz, Elmer Schultz, Inc.; Philip Schoenberger, Utilities Maintenance Service; J.E. Whitley, Whitley Electric Service; Douglas Winning, Winning Sheet Metal; John Campbell, Campbell Appliance Company; Robert Hamers, Commercial Kitchen Repair Company; George Racklyeft, E&G; Refrigeration; John Shea, Ace Service Company; Nathan Uretsky, Acme American Repairs, Inc; Thomas Lawrence, American Kitchen Machine Company; Rudy Daubers, Carl W. Daubers and Sons; Pete De Pirro, Pete De Pirro Company; William Eichenauer, Eichenauer Electric Service; Denton Lintz, Electric Repair Company; Norman Blake, Electric Motor Repair; John O’Shaughnessy, Equipment Service Company; Benjamin Hibble; Hibble Electric Services, Inc; Spark Dixon, K&D; Service Company; and Joseph Scheck, Kaemmerlen Electric Company.

In 1963, the National Appliance Service Association (NASA) proposed a merger with CFESA. However, after further review CFESA members decided they would maintain their autonomy and advised NASA of this decision. NASA introduced this proposal again in 1968, with the same results.

The first trade show that CFESA participated in was the New York Hotel and Motel Show (NYH&MS); in November 1963. The booth space was complimentary and was manned by the Board of Directors in 2-3 hour shifts.

In November 1964, the Board of Directors abandoned quarterly meetings and adopted a bi-annual meeting format. CFESA held meetings in May in conjunction with the National Restaurant Association (NRA) convention and in November in conjunction with the New York Hotel & Motel Show, in Chicago and New York respectively. At this meeting, Board Members discussed a “training program for maintenance mechanics for commercial food equipment” and agreed to research this project. It was at this meeting, that Board Members introduced warranty report forms for CFESA members.

At the May 1970 meeting, Board Members selected Marvin Lurie as the Association’s Executive Director. Until this time, CFESA had no Executive Director. The Board of Directors and voting members guided the organization through its early years.