At Tahoe Production House, we take pride in helping our clients bring their visions to life, and our recent collaboration with Candace Kentridge-Britton for her OM FUSION FESTIVAL is a testament to this commitment. Candace approached us with a clear vision for her festival: a transformative event that encapsulates the essence of yoga, music, sound baths, and holistic healing. She wanted the branding to reflect the peaceful yet dynamic spirit of the event. The challenge was to create a logo that not only represents these elements but also resonates with a diverse audience, encouraging them to experience the harmony of OM FUSION.
Our team at Tahoe Production House embarked on a journey of deep collaboration with Candace. Through a series of creative meetings, we delved into the core values and aesthetics she envisioned for the festival. The design process was iterative, involving sketches, feedback loops, and adjustments to ensure the logo perfectly aligned with her expectations. The final logo is a blend of simplicity and symbolic depth. It features an elegant circle, representing the unity and wholeness of the OM symbol, intertwined with abstract elements that hint at human figures in yoga poses. The color palette is soothing, with earthy tones and hints of vibrant colors that suggest a fusion of different cultural influences and the energetic aspects of music and sound healing.
The OM FUSION FESTIVAL is set to be a landmark event in the wellness and music calendar. With a brand and logo that truly embodies the spirit of the festival, we are excited to see how it brings people together, fostering wellness and joy through its unique blend of activities. At Tahoe Production House, we are proud to have played a role in turning Candace Kentridge-Britton’s dream into a tangible reality. We look forward to continuing to support her and the OM FUSION FESTIVAL as it grows and evolves, helping more people experience the power of fusion between yoga, music, and healing.