Tahoe Production House recently completed an important project for the campaign against Measure N, known as “Stop the South Tahoe Vacancy Tax.” This initiative, backed by a coalition of South Tahoe residents, local small businesses, real estate professionals, and taxpayers, and sponsored by the California Association of REALTORS® and the Tahoe Chamber of Commerce, sought to inform the public about the potential negative impacts of the proposed vacancy tax.
The Project Brief
Our task was to design and produce an informative palm card titled “Palm Card 1” to be distributed across the community. This card was designed to capture attention and communicate key arguments against Measure N effectively.
Design and Features
- Dimensions and Format: The palm card measures 6” x 11” in a portrait layout, which offers ample space for both visual elements and text.
- Color Scheme: We used a palette of mountain greens, blues, and greys, drawing on the natural beauty of Lake Tahoe to resonate with local residents.
- Imagery: The front of the card features a poignant image of a sad-looking couple in their early 60s, set against a backdrop of a home with a view of the lake, emphasizing the personal impact of the measure. The back includes additional graphics such as a “Peeping Tom” and a government bureaucracy, visually representing the invasion of privacy and the bureaucratic growth concerns.
- Content: The card outlines major criticisms of Measure N:
- It won’t address housing affordability effectively.
- It poses a significant invasion of privacy.
- It necessitates a large new city bureaucracy.
- It lacks accountability.
The use of red “X” marks instead of check marks visually emphasizes opposition to the claims about Measure N’s benefits.
Strategic Distribution
The palm cards were printed on July 10, 2024, and distributed strategically in high-traffic areas and through direct mail to maximize reach and impact.
Campaign Impact
The carefully crafted messages on the palm cards were designed to prompt voters to think critically about Measure N and to encourage informed decision-making at the polls. By highlighting key concerns such as privacy, bureaucracy, and the lack of guaranteed benefits for housing affordability, the campaign aimed to unite a broad spectrum of voters under a common cause.
At Tahoe Production House, we pride ourselves on delivering high-quality, impactful media solutions that empower our clients to communicate their messages effectively. The “No on Measure N” campaign is a testament to our commitment to professional excellence and community involvement. As we await the results of the campaign, we remain dedicated to supporting our community in matters that affect our daily lives and future.
For more information on Measure N and to see the palm card design, visit www.StopMeasureN.com. Join us in making an informed choice about the future of South Lake Tahoe.
