At Tahoe Production House, we are always drawn to projects that carry purpose—and this one is exactly that.
We had the opportunity to partner with MCB Creative for their client The Just Convergence, a newly launched nonprofit founded by Erica Ward, to bring their vision to life through a complete brand identity and digital presence. From strategy to execution, this project was about more than design—it was about creating a foundation for meaningful, long-term impact.
The Just Convergence is an organization built to amplify justice-focused work by aligning people, resources, and systems. Their mission centers on supporting community-based leaders—particularly those with direct experience—by providing the infrastructure and partnerships needed to grow and scale their impact.
As outlined in their brand foundation, the organization is grounded in clarity, credibility, and hope—focused on real outcomes rather than attention.
From the start, this project required a thoughtful balance:
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Professional yet human
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Strategic yet approachable
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Bold in mission, but grounded in tone
The goal was to create a brand and website that would resonate equally with donors, partners, and community leaders—while clearly communicating the organization’s value and credibility.
Our Approach
1. Brand Identity Development
We began by exploring multiple visual directions before refining a logo system that reflects connection, alignment, and momentum.
The final identity system includes:
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Stacked and horizontal logo variations for flexible use
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A clean, modern mark symbolizing convergence and collaboration
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A refined color palette anchored in “Erica Blue” and “Deep Dusk” for trust and clarity
The brand voice was intentionally developed to feel:
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Warm, sincere, and grounded
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Clear and human—not institutional
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Quietly bold, focused on impact
2. Brand System & Collateral
We built a comprehensive brand suite to support both internal operations and external communications:
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Business cards and donor-facing “Thank You” cards
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Branded email signatures and digital stationery
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A polished PowerPoint template for presentations and fundraising
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A full brand guidelines document to ensure consistency across all future materials
Every element was designed to reinforce trust and professionalism—while staying aligned with the organization’s mission.
3. Website Design & Development
We designed and launched a five-page website built for clarity, storytelling, and conversion.
The structure includes:
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Home
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About
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Mission / Programs
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Get Involved (Donors + Partners)
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Contact
The site was intentionally streamlined to:
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Clearly communicate impact
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Guide users toward action (donate, partner, connect)
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Support long-term scalability
Key features:
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Clean UX/UI with strong content hierarchy
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Responsive design across all devices
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Integrated hosting and email systems via GoDaddy and Office 365
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Accessibility-focused layout and readability
The Result
The Just Convergence launched with a cohesive, professional, and purpose-driven brand presence—positioned to grow, attract funding, and build meaningful partnerships.
This project is a strong example of what happens when strategy, design, and mission align:
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A brand that communicates clearly
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A website that converts and informs
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A system that supports long-term growth
Why This Work Matters
Projects like this go beyond deliverables.
They are about creating tools that empower organizations to do their work more effectively—removing friction, increasing visibility, and helping them scale their impact.
As The Just Convergence puts it: “We don’t reinvent the wheel. We find what’s working—and amplify it.”
We’re proud to support The Just Convergence as they begin this next chapter and look forward to seeing the impact they create.
If you’re building something meaningful and need a brand and digital presence to match—it’s exactly the kind of work we love to do.
