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Advertising Campaigns: Understanding Online Media Buying Terms Part1

By Blog, Marketing, Media Buying No Comments

In Lake Tahoe, September and October is a time when marketing departments at the ski resorts, lodging properties, casinos and rental companies start buying advertising media in preparation for their winter tourism advertising campaigns. At the bigger companies around Tahoe, its likely that the people buying advertising media have a strong background in media buying so they are well equipped to make informed decisions about planning and buying media for their campaigns.

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Live Event Video Production and Streaming Video with NewTek Tricaster

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Live event video production can bring a lot to your live sports game, concert, corporate webcasts, conferences and other special events. Tahoe Production House uses the NewTek TriCaster to get the job done seamlessly. In one compact, portable live production system, we have all the tools needed to deliver a high impact product, just like any big network studio. The system is considered the industry standard to deliver a network-quality broadcast from anywhere. With this system you get multi-channel switching, network-style virtual sets, full HD streaming, titling, DDRs, audio mixing, editing and more.

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The Differences Between Analog and Digital Recording Part 2

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This is part 2 of my 2 part blog about the pros and cons of analog vs digital audio recording. Let’s understand that to some degree, “analog” is in the signal chain in almost any audio recording, whether digital or analog. It is either going to start out that way, as with a voice, or acoustic instrument, or end up that way coming through speakers. This applies even if your recording is a “midi”, electronic direct in, or computer tracks which may be through a sampler or computer plug in. Somewhere along the path, there will be an analog event.

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Audio Recording: Analog Recording versus Digital Recording

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For this week’s blog, let’s talk a little bit about analog recording versus digital recording. This will be a 2-part blog. I say a “little bit”, due to it’s vast depth and points to understand and consider when discussing this subject. I will cover analog recording versus digital recording in a seminar one day in much more detail.

There are pros and cons to both types of recording, however when all things are considered, the advantages of digital recording outweigh analog. Cost, maintenance, foot print of space so on. One of the most important advantages of digital recording Is the “UNDO” feature.

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Why Videos Should be an Integral Component of Your Online Marketing Plans

By Blog, Marketing, Video No Comments

Why should your business produce online video content? Here’s an impressive list of statistics about online video by tmgcustommedia.com:

Watching a minute of video is the equivalent of reading 1.8 million words according to Dr. James McQuivey of Forrester Research
According to a comScore study, released in February 2011, 82.5% of the U.S. Internet audience viewed a video online.
Viewers watched 75% more videos online in December 2010 than December 2008.
In a 2010 report from Cisco, 30% of Internet traffic is currently video. By 2013, 90% of Internet traffic will be video.
YouTube holds about 40% of the online video audience each month.
According to Internet Retailer, an April 2010 report stated that consumers who watch product videos are 85% more likely to buy products compared to those who do not watch.
55% of online retailers used video on product pages in 2009 but this technique increased to 73% of retailers in 2010.
By 2014, 3D and HD Internet video will include 46% of Internet video traffic.
In the same time frame, online video ad spending will swell from $1.97 billion to $5.71 billion.
The length of the average video was 5.1 minutes in February 2011.
The average online video ad was 24 seconds.
Video ads accounted for 12.4% of all videos viewed and 1.2% of all minutes spent watching video online.
Top video ad networks potentially reach the following proportions of the total U.S. population: Google Display Network at 46.7%, Tremor Media at 46.3% and BrightRoll Video Network at 37.3%.
In February 2011 there were 3.8 million video ads, which averages about 30.2 ads per viewer and reached 42% of the total U.S. population.
U.S. online video consumers watched 4.3 hours worth of video on average in the month of June 2010.

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