Photo of Facebook Redesigned News Feed

What Small Business Marketers Should Know About Facebook’s Redesigned News Feed

By | Marketing Services, Online Marketing, Social Media | No Comments

On March 7th, 2013 Facebook announced a “major” redesign to their News Feed. The red-designed News Feed is still in testing and will be rolled out over the next few months. Many people have been able to sign up for early usage. (To view the Facebook News Feed page, go: to https://www.facebook.com/about/newsfeed.)

In short, the three main components of the redesign are: 1)desktop to mobile device consistency 2) a greater emphasis on photography and video 3) providing users with multiple streams in their News Feed (similar to the Goggle+ layout) that enable them to organize and sort through the various types of “relationships” and “activities” they engage with on Facebook.

As of the announcement, the different types if News streams are “News Feed,” “All Friends,” “Close Friends” “Following/Pages” ” Photos” “Music” “Apps” and “Games”

The multiple news streams have brought up many concerns as it appears that users will have the ability to only focus on their “All Friends” stream….this is a stream that does not allow posts from a users business Pages. Instead, if a user would like to view the Pages they are followings posts, they have to manually switch to the “Following” feed. Additionally, it is not clear how Sponsored Stories and Promoted posts will be displayed across these multiple streams.

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Using the Celemony Melodyne Program in Audio Recording.

By | Audio Recording, Blog | No Comments

I would to talk about a very special “tool” for use in audio recording which is a signal processing program we have been using very recently. It is call “Melodyne”. The program comes from a Germany-based company called, Celemony. The inventor is Peter Neubacker. The program is nothing less of one of the most amazing tools I have ever used in recording to this date. This is by the way, an award-winning program. Once I began to use it, I understood why. It comes with the Persounus Studio One program as the “Essential” version of Melodyne. One of the first times we used it was to fix vocal parts where the intended note was missed, or was very difficult for the signer to reach.

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Tahoe Production House Launches E-commerce Website for Lake Tahoe Chocolate Shop

By | Blog, Online Marketing, Website Design | No Comments

Tahoe Production House is proud to announce our new website design for Lake Tahoe Chocolate Shop, South Lake Tahoe. www.LakeTahoeChocolateShop.com

Lake Tahoe Chocolate Shop is South Lake Tahoe’s only locally owned, family operated chocolatier. All of their hand-crafted chocolate and fudge is made on site at their South Lake Tahoe retail locations.

The Chocolate Shop offers a huge array of chocolate creations such as their signature favorites like Dark Chocolate Covered Bacon, S’mores, Tahoe Bark, Handmade English Toffee, Chocolate & Caramel Dipped Pretzels, Chocolate Gummy Worms and so much more. They also specialize in finely crafted Truffles, Fudge and Caramels.

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Audio Recording Tips: The concept of “Knowing What You Want to Hear.”

By | Audio Recording, Blog | No Comments

I’m going to cover the concept in audio recording of “knowing what you want to hear”. This is very critical in audio recording and yet is all too often left out when recording a song or project or doing a live show.

This takes preparation, experience and experimentation. So start now if you do not have a “Brain File” in your brain as to what you want a song or a note or an instrument to sound like. This applies to audio recording and live performances, from musician to engineer, to producer, to system tech, to guitar tech and so on.

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