Success with Instagram: Small Business Marketing

By | Marketing Services, Photography, Social Media | No Comments

A previously niche social media app was thrust into the spotlight with Facebook’s $1 billion acquisition of Instagram. Many small businesses had not even heard of Instagram before Facebook’s purchase.

But despite its low profile as a business marketing tool, many small businesses around the country have been using it in their social media marketing plans effectively.

But before we dive into some case studies of small businesses embracing Instagram, here’s a quick review:

Instagram is a photo sharing application started in October 2010. What makes Instagram different from other photo sharing applications like Flickr is that Instagram enables users to do “post-production” work on their photos right on their phone. (Normally a photo would need to be manipulated in a program like Photoshop.) It offers filters and other tools to create artsy/quirky/beautiful photos. It’s the ability to make an ordinary photo look extraordinary, that makes Instagram so unique and so popular.

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Tahoe Production House Grand Opening Party!

By | Marketing Services, Photography, Video Production | No Comments

On Friday April 13th Tahoe Production House had its official Grand Opening and Ribbon Cutting Party.

We had great turn out of a wonderful and varied group of business community members in Lake Tahoe.

While Tahoe Production House has been “open” for the past year, we were operating in soft-launch mode. As of the 13th we’re officially open for business.

Our goal with the Grand Opening Party was to provide our guests in-depth tours of the Production House facility and explain our various capabilities.

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Music Video Shot at Tahoe Production House

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Tahoe Production House recently had the pleasure hosting a music video production in our studio. South Lake Tahoe local band, The Kings of Mowtown, worked with director Amir Proushani to shoot their first music video for their song “Face Forward” Proushani—a graduate of UCLA School of Theater, Film and Television—has directed and produced four music videos in London. His work with Kings of Midtown will be his first in the U.S. produced video. Amir decided to take on the project after seeing the band play and getting to know the band members.

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Utilizing Foursquare for Small Business

By | Marketing Services, Social Media, test | No Comments

Foursquare is the leading site for location-based social media marketing and a great tool for small business.

Launched in 2009 and with 1.5 billion “check-ins,” foursquare boasts 15 million users worldwide as of January 2012

“foursquare builds tools that help you keep up with friends, discover what’s nearby, save money and unlock deals. …“About Foursqure”

Foursquare allows users to let their friends know where they are and what their doing by “checking-in” to various places on Foursquare. You can check in from bars, restaurants, movie theaters, sports venues, retailers, parks, museums…anywhere.

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