Category Archives: Online Marketing

Tahoe Production House Launches New Website Design for Gotta Woody SUP

By | Blog, Marketing Services, Online Marketing, Website Design | No Comments

Tahoe Production House is proud to announce the launch of our Client’s new website design at gottawoodypandb.com.

Gotta Woody Paddle and Board Co. creates hand-shaped, all-wood Stand Up Paddle (SUP) paddles, Stand Up Paddle (SUP) boards, and all-wood canoe paddles. Each of Gotta Woodys SUP and canoe products are one-of-kind designs and no two products are alike. They are simply beautiful to look at with the intricate woodworking and have an incredible feel to the touch. Gotta Woody Stand Up Paddle and Board Co. is located in South Lake Tahoe, CA and owned by master woodworker Larry Adams….

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Photo of Facebook Redesigned News Feed

What Small Business Marketers Should Know About Facebook’s Redesigned News Feed

By | Marketing Services, Online Marketing, Social Media | No Comments

On March 7th, 2013 Facebook announced a “major” redesign to their News Feed. The red-designed News Feed is still in testing and will be rolled out over the next few months. Many people have been able to sign up for early usage. (To view the Facebook News Feed page, go: to https://www.facebook.com/about/newsfeed.)

In short, the three main components of the redesign are: 1)desktop to mobile device consistency 2) a greater emphasis on photography and video 3) providing users with multiple streams in their News Feed (similar to the Goggle+ layout) that enable them to organize and sort through the various types of “relationships” and “activities” they engage with on Facebook.

As of the announcement, the different types if News streams are “News Feed,” “All Friends,” “Close Friends” “Following/Pages” ” Photos” “Music” “Apps” and “Games”

The multiple news streams have brought up many concerns as it appears that users will have the ability to only focus on their “All Friends” stream….this is a stream that does not allow posts from a users business Pages. Instead, if a user would like to view the Pages they are followings posts, they have to manually switch to the “Following” feed. Additionally, it is not clear how Sponsored Stories and Promoted posts will be displayed across these multiple streams.

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Tahoe Production House Launches E-commerce Website for Lake Tahoe Chocolate Shop

By | Blog, Online Marketing, Website Design | No Comments

Tahoe Production House is proud to announce our new website design for Lake Tahoe Chocolate Shop, South Lake Tahoe. www.LakeTahoeChocolateShop.com

Lake Tahoe Chocolate Shop is South Lake Tahoe’s only locally owned, family operated chocolatier. All of their hand-crafted chocolate and fudge is made on site at their South Lake Tahoe retail locations.

The Chocolate Shop offers a huge array of chocolate creations such as their signature favorites like Dark Chocolate Covered Bacon, S’mores, Tahoe Bark, Handmade English Toffee, Chocolate & Caramel Dipped Pretzels, Chocolate Gummy Worms and so much more. They also specialize in finely crafted Truffles, Fudge and Caramels.

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Social Media Marketing: What is Facebook’s new Graph Search?

By | Blog, Marketing Services, Online Marketing, SEO / Search Engine Optimization, Social Media | No Comments

On January 15, 2013 Facebook announced Graph Search, a majorly enhanced search tool that will enable users to perform highly complex searches within Facebook; unlocking the behaviors and interests of their peers to produce meaningful and layered search results.

Using semantic search technology, Graph Search is designed as a Natural Language Search Engine. In contrast, Google and Yahoo rely on a series of keywords strung together to produce search results:

“[Facebook] Graph Search and web search are very different. Web search is designed to take a set of keywords (for example: “hip hop”) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: “my friends in New York who like Jay-Z”) to get that set of people, places, photos or other content that’s been shared on Facebook. We believe they have very different uses.” – Tom Stocky and Lars Rasmussen, Facebook.

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Brad Scott Visuals and Tahoe Production House Offically Certified as Google Trusted Photographers for Lake Tahoe Area

By | Blog, Online Marketing, Photography | No Comments

We’re really excited to announce our certification as Goggle Trusted Photographers. This is a big deal as Google is putting loads of energy behind their new program for businesses called Google Business Photos which products business with stunning 360 degree images of business. These 360 degree photo “tours” can be used on a businesses’ Google Search, Google+ Local Page and Google Maps as well as a business’s website.

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