Category Archives: Online Marketing

Social Media in 2012. A Year in Review.

By | Marketing Services, Online Marketing, Social Media | No Comments

In 2012, there were many changes across the established social media networks and exponential growth with a few of newest social media sites. The social media darling of 2012 was undoubtedly Pinterest, followed by Instagram, owing to their massive growth since 2011. Meanwhile the top news story, from a user experience perspective, was Facebook’s transition to the new Timeline format… a shift that caused major angst among users.

Statistically, the growth of social media usage and the accompanying use of mobile phones to engage in social media, saw a dramatic shift from 2011 to 2012. In Nielsen’s State of the Media: The Social Media Report 2012 , time spent on social networking sites went from 88.4B minutes to a whopping 121.1B minutes (a 37% increase) which is largely attributed to mobile applications and mobile web usage.

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Basic SEO Tips and Tools for WordPress Websites

By | Marketing Services, Online Marketing, SEO / Search Engine Optimization | No Comments

Once you understand the basic concept of search engine crawling, you will most likely reconsider how you word and place content on your WordPress website pages, posts and imagery. Search engines “crawl” your website in a hierarchical nature in attempt to identify the revelancy of content against a users particular search keywords. So for example, a search engine would look at the html title of your website, then your web page and blog post titles then crawl the content of those pages & posts to ensure that the content delivers on what the title keywords reference. To put it simply, search engines try to think like a human would: judging the content of a website (in a hierarchical manner) for its credibility on a particular topic, subject, service or product.

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Advertising Campaigns: Understanding Online Media Buying Terms Part1

By | Blog, Marketing Services, Media Buying, Online Marketing | No Comments

In Lake Tahoe, September and October is a time when marketing departments at the ski resorts, lodging properties, casinos and rental companies start buying advertising media in preparation for their winter tourism advertising campaigns. At the bigger companies around Tahoe, its likely that the people buying advertising media have a strong background in media buying so they are well equipped to make informed decisions about planning and buying media for their campaigns.

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Why Videos Should be an Integral Component of Your Online Marketing Plans

By | Blog, Marketing Services, Online Marketing, Video Production | No Comments

Why should your business produce online video content? Here’s an impressive list of statistics about online video by tmgcustommedia.com:

Watching a minute of video is the equivalent of reading 1.8 million words according to Dr. James McQuivey of Forrester Research
According to a comScore study, released in February 2011, 82.5% of the U.S. Internet audience viewed a video online.
Viewers watched 75% more videos online in December 2010 than December 2008.
In a 2010 report from Cisco, 30% of Internet traffic is currently video. By 2013, 90% of Internet traffic will be video.
YouTube holds about 40% of the online video audience each month.
According to Internet Retailer, an April 2010 report stated that consumers who watch product videos are 85% more likely to buy products compared to those who do not watch.
55% of online retailers used video on product pages in 2009 but this technique increased to 73% of retailers in 2010.
By 2014, 3D and HD Internet video will include 46% of Internet video traffic.
In the same time frame, online video ad spending will swell from $1.97 billion to $5.71 billion.
The length of the average video was 5.1 minutes in February 2011.
The average online video ad was 24 seconds.
Video ads accounted for 12.4% of all videos viewed and 1.2% of all minutes spent watching video online.
Top video ad networks potentially reach the following proportions of the total U.S. population: Google Display Network at 46.7%, Tremor Media at 46.3% and BrightRoll Video Network at 37.3%.
In February 2011 there were 3.8 million video ads, which averages about 30.2 ads per viewer and reached 42% of the total U.S. population.
U.S. online video consumers watched 4.3 hours worth of video on average in the month of June 2010.

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