In 2012, there were many changes across the established social media networks and exponential growth with a few of newest social media sites. The social media darling of 2012 was undoubtedly Pinterest, followed by Instagram, owing to their massive growth since 2011. Meanwhile the top news story, from a user experience perspective, was Facebook’s transition to the new Timeline format… a shift that caused major angst among users.
Statistically, the growth of social media usage and the accompanying use of mobile phones to engage in social media, saw a dramatic shift from 2011 to 2012. In Nielsen’s State of the Media: The Social Media Report 2012 , time spent on social networking sites went from 88.4B minutes to a whopping 121.1B minutes (a 37% increase) which is largely attributed to mobile applications and mobile web usage.