A previously niche social media app was thrust into the spotlight with Facebook’s $1 billion acquisition of Instagram. Many small businesses had not even heard of Instagram before Facebook’s purchase.
But despite its low profile as a business marketing tool, many small businesses around the country have been using it in their social media marketing plans effectively.
But before we dive into some case studies of small businesses embracing Instagram, here’s a quick review:
Instagram is a photo sharing application started in October 2010. What makes Instagram different from other photo sharing applications like Flickr is that Instagram enables users to do “post-production” work on their photos right on their phone. (Normally a photo would need to be manipulated in a program like Photoshop.) It offers filters and other tools to create artsy/quirky/beautiful photos. It’s the ability to make an ordinary photo look extraordinary, that makes Instagram so unique and so popular.