Insight #1: Google+ Will Matter in the Social Scene. Although many marketers see Google Plus as an afterthought in their social media planning, Google Plus is the 2nd largest social network in the world. Goggle is reporting 300 million visitors to Google Plus every month….read more…
Category Archives: Social Media
On March 7th, 2013 Facebook announced a “major” redesign to their News Feed. The red-designed News Feed is still in testing and will be rolled out over the next few months. Many people have been able to sign up for early usage. (To view the Facebook News Feed page, go: to https://www.facebook.com/about/newsfeed.)
In short, the three main components of the redesign are: 1)desktop to mobile device consistency 2) a greater emphasis on photography and video 3) providing users with multiple streams in their News Feed (similar to the Goggle+ layout) that enable them to organize and sort through the various types of “relationships” and “activities” they engage with on Facebook.
As of the announcement, the different types if News streams are “News Feed,” “All Friends,” “Close Friends” “Following/Pages” ” Photos” “Music” “Apps” and “Games”
The multiple news streams have brought up many concerns as it appears that users will have the ability to only focus on their “All Friends” stream….this is a stream that does not allow posts from a users business Pages. Instead, if a user would like to view the Pages they are followings posts, they have to manually switch to the “Following” feed. Additionally, it is not clear how Sponsored Stories and Promoted posts will be displayed across these multiple streams.
On January 15, 2013 Facebook announced Graph Search, a majorly enhanced search tool that will enable users to perform highly complex searches within Facebook; unlocking the behaviors and interests of their peers to produce meaningful and layered search results.
Using semantic search technology, Graph Search is designed as a Natural Language Search Engine. In contrast, Google and Yahoo rely on a series of keywords strung together to produce search results:
“[Facebook] Graph Search and web search are very different. Web search is designed to take a set of keywords (for example: “hip hop”) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: “my friends in New York who like Jay-Z”) to get that set of people, places, photos or other content that’s been shared on Facebook. We believe they have very different uses.” – Tom Stocky and Lars Rasmussen, Facebook.
In 2012, there were many changes across the established social media networks and exponential growth with a few of newest social media sites. The social media darling of 2012 was undoubtedly Pinterest, followed by Instagram, owing to their massive growth since 2011. Meanwhile the top news story, from a user experience perspective, was Facebook’s transition to the new Timeline format… a shift that caused major angst among users.
Statistically, the growth of social media usage and the accompanying use of mobile phones to engage in social media, saw a dramatic shift from 2011 to 2012. In Nielsen’s State of the Media: The Social Media Report 2012 , time spent on social networking sites went from 88.4B minutes to a whopping 121.1B minutes (a 37% increase) which is largely attributed to mobile applications and mobile web usage.